Background

Mike Gunderson began his career working with financial services direct mail pioneer First Deposit Corporation. With a single branch location in New Hampshire, FDC became one of the country's leading providers of credit cards using only DM — introducing breakthrough creative and delivery formats, algorithmic list selection and extensive testing.

Building on this experience, Gunderson Direct went on to develop innovative direct mail, collateral, marketing and communication solutions for today’s industry leaders including, Wells Fargo, Charles Schwab & Co., Intuit, Barclays Global Investors, Visa Commercial, Union Bank, MasterCard International, and TD Ameritrade.

Today, we bring our deep knowledge of direct marketing to the emerging areas of email and web marketing, as well as interactive media.